A year ago I wrote a post about turning it up a gear. The purpose behind this was for me too, not just be in one place, but to be everywhere.
Domination, as it was aptly named involved me registering on a variety of blogging and social media platforms with the goal to raise my own profile. It also involved me meeting with more people and getting myself in front of these people for business opportunities.
I’m close on a year of working on dominating my sector and what has been achieved? Have I actually made even the slightest of dents that I planned, this brings me onto my next section
What gets measured, gets done
I didn’t make any notes of my stats on the day I setup for domination, so I had no idea where I was starting from and as such no idea where I was heading.
However, I have been able to pull some rough figures together
25th April 2021 vs 24th April 2022 – Wider Network Stats
| Platform | 2021 Figures | 2022 Figures | Difference |
| ClubHouse | 0 | 0 | 0 |
| Facebook (Page) | 0 | 5 | +5 |
| 254 | 276 | +22 | |
| 1,295 | |||
| 3 | 4 | +1 | |
| 1,023 | 1,060 | +37 | |
| TikTok | 0 | 1 | +1 |
| Blogger | 0 | 219 Visits | +219 Visits |
| Medium | 0 | 34 | +34 |
| WordPress.com | 0 | 2 | +2 |
| YouTube | 0 | 2 | +2 |
| Visits to rhaylor.com | 74 | 184 | +110 |
One of my the major targets was to get my Twitter account up to 10,000 followers. I planned to do it by increasing the number of times I tweeted on the social media platform from 2 a day to 6 times a day focusing on website design.
What I’ve learned
So after a full year of blogging, tweeting and posting on the socials what have I learned? How is this going to benefit me going forward? What would I do differently if I were to ever consider doing something similar?
- No target/goal was set: One of the major failures right from the off was no goal was set. All I set was the goal of reaching 10,000 followers on twitter in 12 months. I didn’t think about why? Let alone how I could leverage this to benefit the business. In essence the work done these past 12 months has come from a stand point of vanity rather than strategy.
- Not enough action: Honestly, I don’t think I took enough action to encourage people to follow me on social media or across the network. I could of taken a lot more action such as meeting more people in the real world, joining forums, Facebook groups, twitter chats, networking and doing everything I cold to push my name out there.
- The Message:- What was the message? Why was I even trying to dominate my sector? I wanted to become the person to go to speak to about website design, yet looking back on the posts of the past 12 months I blogged once or twice about website design, the rest was on a charity event, social media, crypto and other areas of interest.
It doesn’t just stop with the blogging topics what about this website as a whole? What’s the message? - Self Confidence:- One of the major realisations that has come from this is my lack of self confidence. In physical training sure I am a lot more confident than what I used to be. In the world of business and out there in the real world my self confidence is shot to bits. I want to find more.
- Being Consistent isn’t easy: This doesn’t just stem from these past 12 months this is a problem I’ve faced since I was old enough to talk and walk. It comes down to one thing developing that muscle.
- Resilience: Learn from this, and apply my own core belief that resilience is the key to success. If I refuse to quit then I haven’t failed, I have merely discovered one way that doesn’t work.
Trying to be everywhere has worked from the stand point of putting me onto to almost every social network and blogging platform that is available. It has achieved a foot hold where I once had no presence at all. It has delivered backlinks to my own website and has gained me numerous followers across the social media world.
However it failed from the stand point of generating business/leads.
2022 – 2023
There is a lot of improvements that need to be made, so let’s get started on improving these metrics for 2023 so that come April 2023 I’m not sitting here again saying how I didn’t quite get there and even if I am, I’ll get back up and take another shot.